online marketing

What Went Right – How to Determine Your REAL Value Proposition

by Don F Perkins

“Stop being wonderful and start being useful.”
Jay Baer – Author of the book Youtility

Hey Team, How About That Value Proposition
I recently asked our firm’s crack marketing team about our value proposition. I got the customary unicorn-breath: We evidently have “robust,” “world class,” you know, life changing products. The problem is, so does […]

By |November 17th, 2016|Content Marketing, Customer Experience, online marketing|0 Comments

Why Word Of Mouth Marketing Won’t Replace Online Marketing

by Don F Perkins

I talk to owners of small and medium size businesses nearly all day about online marketing. A large percentage tell me how they get a lot of their business via word of mouth. So I began analyzing this important means of obtaining new customers. Here’s what I found out: Like anything else, […]

By |March 30th, 2015|online marketing|0 Comments