Content Marketing

I Was Followed on Twitter by a Funeral Home

by Don F Perkins
Checking my twitter notifications one day and there it was, a follow notice from a local funeral home. I began to wonder – do they know something I dont? Am I about to kick the can; to shuffle off this mortal coil? Well it’s been over a year now, and I’m still […]

By |December 1st, 2016|Content Marketing|0 Comments

What Went Right – How to Determine Your REAL Value Proposition

by Don F Perkins

“Stop being wonderful and start being useful.”
Jay Baer – Author of the book Youtility

 
Hey Team, How About That Value Proposition
I recently asked our firm’s crack marketing team about our value proposition. I got the customary unicorn-breath: We evidently have “robust,” “world class,” you know, life changing products. The problem is, so does […]

By |November 17th, 2016|Content Marketing, Customer Experience, online marketing|0 Comments

Make My Phone Ring More

by Don F Perkins

Today I talked with my customer George – he hired me to promote his business online. We just started a fairly significant, multi-channel campaign for George – in fact his program represents one of my largest marketing efforts yet. He called me today to express his concern. George’s firm employs a few […]

By |January 15th, 2016|Content Marketing|0 Comments

Finding Your Unique Voice in Content Marketing

by Don F Perkins

Finding your unique voice sounds like pretty basic advice right? But it’s harder than it seems. In content marketing, sounding human is one of the things that seems to elude many a well-meaning marketer. Just look at your email inbox. Sounding human or puking corporatespeak makes all the difference in those critical […]

By |September 25th, 2015|Content Marketing|0 Comments

Common Best Practices for Content Marketing

by Don F Perkins
The Challenge:
When it comes to finding new customers online, it can be a bit overwhelming because of the many choices and approaches available. To make matters worse, most companies I talk to have so little time to devote to their online presence, which makes it tough to really do it up […]

By |June 26th, 2015|Content Marketing|0 Comments

Last Chance!! really?

by Don F Perkins

On Threat Marketing: LAST CHANCE!!! Really?…
I’ve been talking to my customers again. They all agree: threat marketing does not appeal to us consumers. It only serves one purpose: It annoys the crap out of us! When we see an email subject line that says anything like: “This is your last chance!” We […]

By |March 4th, 2015|Content Marketing, Inbound Marketing|0 Comments

Content Marketing – Good Content Always Gets Shared

by Don F Perkins

I thanked a Twitter follower for retweeting one of my blog posts recently and he tweeted back: “Good content always gets shared.” It was a great compliment, and it also got me thinking: What is “good content” exactly and how can a blogger make more of it?

Hey Mikey, open up another can […]

By |February 20th, 2015|Content Marketing|0 Comments

Digital Marketing – The Power of Communities

A Case Study in Digital Marketing and the Power of Community

Last week I found out my dream company had an opening for my dream job. So I went to work thinking about how to get their attention. I built a website demonstrating that I have skills and qualities that match what they’re looking for. Then […]

By |February 17th, 2015|Content Marketing, Inbound Marketing|0 Comments

Content Marketing – Likers are Great, But Where Are the Buyers?

By Don F Perkins

A lot of companies have drunk the Kool-Aid of content marketing. Traditional marketing is dead, it no longer works in today’s market, yada, yada, yada. So they start blogging and tweeting, facebooking, writing all manor of infographics and white papers. They get thousands of web visitors, likes, +1’s and followers, but where’s […]

By |January 31st, 2015|Content Marketing|0 Comments

Content Marketing – Best Practices for an Effective Online Presence

by Don F Perkins

Common Best Practices for Content Marketing

Working with clients on content marketing there are always some unique nuances that lend to success depending on the business, their brand, their customers, but here are a few concepts that hold true in almost every case:

Great Content=Online Presence=Conversations=Conversions

Content marketing creates an online presence for your business, […]

By |January 27th, 2015|Content Marketing|0 Comments